WHR Marketing Sdn. Bhd. is one of the leading sources for lecithin within the food industry. We team with our clientele to improve the existing products and inspire new innovation.
Major Application of Lecithin by Our Clientele
Food Application
Bakery & Confectionary
Chocolate Industry
Dressing, Fillings & Sauces
Popcorn Coating
Non-Food Application
Animal & Livestock Feeds
Oil & Lubricants
Why Apply Lecithin?
Food System:
Lecithin is used in food system as an emulsifier, it helps to bind water and oil together. Reduce surface tension by creating small, homogeneous particles in beneath food system.
Benefits:
Create better mouthfeel and texture profile
Create homogenous system
Enhance storing stability and prolong shelf life protection
Improve aerating stability
Modify viscosity
Reduce surface tension by mixing water & oil together
Non-Food System:
Lecithin is used to improve binding and overall quality in livestock feed system.
For oil & lubricating application, lecithin is used to reduce friction and wear damage during drilling sector. It can be used in ink & paint formulation ; suspension & lubrication formulation.
Our Products
Our products satisfy clientele amongst the food and non-food industry in improving and re-innovate the stability and functionality of their products.
We always team with our clientele in developing better product solutions and tailored needs. Products that we carry help to enhance their innovations and creations :
Soy Lecithin Liquid
Soy Lecithin Powder
Soy Lecithin Liquid Non-GMO
Soy Lecithin Powder Non-GMO
Soy Lecithin Liquid PCR-Negative
Sunflower Lecithin Liquid
Sunflower Lecithin Powder
Others