Specialty Chemical

WHR Marketing Sdn. Bhd. focuses on the distribution of specialty chemical, down from our own production to our respected business partners within the food industry. We team with our clientele in providing the best custom-made products and ingredients that suit them.

Major Application of Specialty Chemical by Our Clientele

Food Application

Why Apply Specialty Chemical?

Specialty chemical plays different role in developing food system. 

Aerating agent such as baking powder formulations helps to rise both bakery & pastry product, which develop "air pocket" in the food matrix system, as it gives phenomenal texture profile to the food system.

Acidity regulator helps to regulate the pH value in the food matrix, creates a desire outcome and specific taste profile for food product.

Artificial & natural sweeteners interfere sweetness profile in the food matrix system. It contributes to the physical properties of food matrix too.

Anticaking agent prevent powdered product being caked that due to humidity strike and physical deterioration. It maximizes the storing stability throughout the aging process.

Both softener and whitener used in steamed bun industry, to create the most ideal profile that suits customer requirements.

Benefits:

• Altering food physiological profile

• Designed to improve overall performance of food system

• Provide sweetness and stability to food matrix system

• Regulate pH value

Our Products

Our products satisfy clientele amongst the food in improving and re-innovate the stability and functionality of their products.

We always team with our clientele in developing better product solutions and tailored needs. Products that we carry help to enhance their innovations and creations :

• Acidulants / Alkalis / Buffers / Salts

• Aerating Agents (Single / Double / Triple - Action / YENO / Customized Baking Solution)

• Artificial & Natural Sweeteners

• Anticaking Agents

• Bakery & Steamed Bun Softener

• Bitter Blocker

• Colourant / Food Grade Whitener

• Hydrocolloids / Rheology Modifiers

• Modified Starches / Fibers

• Proteins

• Solvents

• Yeast & Cultures / Enzymes

• Others